YouTube is five years old. And whilst many five year olds consider tying their shoelaces to be a great achievement, YouTube has managed to achieve world domination.
Try to think back to those dark days before video became part of our online furniture; when video was the preserve of broadcasters and businesses had to shell out a small fortune for advertising airtime. Tricky isn’t it?
Video is now as much a part of our visual culture as print media. We can watch it on our phones; we can share it with our friends and even easily produce and upload our own content.
The arrival of YouTube and similar video sharing websites (like Vimeo) has had a huge impact on business marketing, as has the associated shift towards accessible video technology (such as pocket HD video cameras and simplified editing software).
Businesses can now get their message ‘out there’ at rapid speed, and if done correctly, the results can be staggering.
Commercial video producer Elke Theissl said: “When Mediacove Productions started out five years ago it was all about DVDs with fancy cases, now we’re finding that businesses want their video online. It makes good sense.”
This isn’t just down to the rise of YouTube, developments in streaming technology have allowed businesses to host video content on their own websites. Conference footage, major announcements and information clips are displayed on many a homepage.
With a shift towards multi-platform news media, potential clients are becoming increasingly aware and discerning of the online face and content of companies and organisations. They want websites to be updated regularly and expect a rich mixture of text, pictures, videos and interactivity.
Good video marketing is creative and hooks in the viewer. Video is not the place for the blatant hard sell – it is a genre that relies on the ‘water cooler’ factor; though it could be argued that the tired old water cooler has now been replaced by Twitter, Facebook et al. In short, your video needs to get people talking; otherwise it will become white noise, a lost and unloved file floating in cyberspace.
Once your video is uploaded you need to let people know that it is there – this is when you can really benefit from a good social media network. You can post links to the video on Twitter or allow blogs to link to your content. If you have eye catching and interesting content, word will spread quickly.
Take care not to overuse video; what you produce needs to have meaning and significance. Viewers are smart – give them information that they can benefit from and mean it. Bombarding them with hastily prepared video clips is a guaranteed turn off.
If internet legend is to be believed, the first ever video posted to YouTube was of a guy talking about elephants. There is no doubt that your business has something far more interesting to say. So, go on, grab a camera and try it out.
Showing posts with label business. Show all posts
Showing posts with label business. Show all posts
Friday, 30 April 2010
Thursday, 22 April 2010
The first MCP online tutorial
We have just launched our first ever online tutorial! We'll be adding new clips once every two weeks - so watch this space.
You can view the tutorials and loads more of our fantastic videos by visiting our YouTube page: http://youtube.com/mediacove
To find out more about professional training with Mediacove visit:
http://tinyurl.com/mcptrain
You can view the tutorials and loads more of our fantastic videos by visiting our YouTube page: http://youtube.com/mediacove
To find out more about professional training with Mediacove visit:
http://tinyurl.com/mcptrain
Monday, 19 April 2010
Quick video training for businesses
Small businesses in Wolverhampton are being offered an opportunity to learn valuable video marketing skills.
Online video is a powerful and cost effective tool for marketing – as illustrated by the huge popularity of websites such as YouTube and Vimeo.
With this in mind, Mediacove Productions are running a series of two-day courses that will teach busy business owners the basics of quality video production in a short space of time.
Elke Theissl, Managing Producer said: “You don’t need to have years of experience and loads of expensive kit to be able to create effective and professional looking results. You can now buy a pocket-sized HD camera for less than £100.00; we can train you in how to use such basic equipment to maximum effect.”
The two day course will offer total novices an opportunity to get to grips with cameras and editing software. Experienced trainers will also explain how to avoid many of the common errors and pitfalls faced by first time film-makers.
Elke Theissl said: “There are a host of basic mistakes that people make when starting out with video – maybe the sound isn’t clear or the lighting is wrong. We can give you simple solutions to these problems”.
Participants will be guided through the production process, from conceiving and developing an idea, through to editing and uploading the finished clip to a website.
The next ‘Quick Vids’ course will be held on 1st and 2nd June 2010 and again on 12th and 13th July. Places cost £300.00 and are limited to 10 per course. For more information call the Mediacove office: 01902 317646 or email mediacove@wolvcoll.ac.uk.
Online video is a powerful and cost effective tool for marketing – as illustrated by the huge popularity of websites such as YouTube and Vimeo.
With this in mind, Mediacove Productions are running a series of two-day courses that will teach busy business owners the basics of quality video production in a short space of time.
Elke Theissl, Managing Producer said: “You don’t need to have years of experience and loads of expensive kit to be able to create effective and professional looking results. You can now buy a pocket-sized HD camera for less than £100.00; we can train you in how to use such basic equipment to maximum effect.”
The two day course will offer total novices an opportunity to get to grips with cameras and editing software. Experienced trainers will also explain how to avoid many of the common errors and pitfalls faced by first time film-makers.
Elke Theissl said: “There are a host of basic mistakes that people make when starting out with video – maybe the sound isn’t clear or the lighting is wrong. We can give you simple solutions to these problems”.
Participants will be guided through the production process, from conceiving and developing an idea, through to editing and uploading the finished clip to a website.
The next ‘Quick Vids’ course will be held on 1st and 2nd June 2010 and again on 12th and 13th July. Places cost £300.00 and are limited to 10 per course. For more information call the Mediacove office: 01902 317646 or email mediacove@wolvcoll.ac.uk.
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