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Mediacove Productions is a commercial video production company based in Wolverhampton. On 18th May 2010, Mediacove sponsored the Black Country Chamber of Commerce networking event, held at the Regency Banqueting Suites in Wolverhampton.
As part of the event, we offered our video production expertise and spent the day filming local businesses at the event, who were exhibiting their services. Some were put to the challenge of promoting their company to the camera, in a 30 second pitch!
For more information on how Mediacove Productions can help promote your company using video production or to learn more about our professional training courses then visit www.mediacove.com or call 01902 317646.
Thursday, 27 May 2010
Tuesday, 25 May 2010
A chance to work with Mediacove and Youth Bank UK
We have a fantastic opportunity for 6 young people (aged 14-19) to work with Mediacove and Youth Bank UK.
We're looking for a group of young people to get trained in grant-making and media skills as part of the exciting new Mediabank Project. You'll need to be free all day on 3rd and 4th June and have some time to spare on 17th July. It is a great opportunity to learn new skills (that will look ace on your CV!) and meet new people.
Once trained you will help to design and assess an application process that will enable young people to access funding and training for their own creative media projects.
If you are interested (or know some young people who might be!), please get in touch with Jenny Evans evansjenny@wolvcoll.ac.uk /01902 317646.
We're looking for a group of young people to get trained in grant-making and media skills as part of the exciting new Mediabank Project. You'll need to be free all day on 3rd and 4th June and have some time to spare on 17th July. It is a great opportunity to learn new skills (that will look ace on your CV!) and meet new people.
Once trained you will help to design and assess an application process that will enable young people to access funding and training for their own creative media projects.
If you are interested (or know some young people who might be!), please get in touch with Jenny Evans evansjenny@wolvcoll.ac.uk /01902 317646.
Thursday, 6 May 2010
Mediacove go out and about
The Mediacove team will be exhibiting at the Media Talent Bank creative networking event at Orange Studios, Birmingham on Monday 10th May from 6.30pm.
We'll be showing some of our films and be around to talk to guests.
We're looking forward to meeting lots of creative folk from around the region. Oh, and we normally have a dish full of sweeties (matching our logo colours, naturellement!)
The event has been organised by Trinket Creative on behalf of Media Talent Bank.
If you would like to attend please email trinketcreative@gmail.com
Friday, 30 April 2010
YourBusiness, YourVideo
YouTube is five years old. And whilst many five year olds consider tying their shoelaces to be a great achievement, YouTube has managed to achieve world domination.
Try to think back to those dark days before video became part of our online furniture; when video was the preserve of broadcasters and businesses had to shell out a small fortune for advertising airtime. Tricky isn’t it?
Video is now as much a part of our visual culture as print media. We can watch it on our phones; we can share it with our friends and even easily produce and upload our own content.
The arrival of YouTube and similar video sharing websites (like Vimeo) has had a huge impact on business marketing, as has the associated shift towards accessible video technology (such as pocket HD video cameras and simplified editing software).
Businesses can now get their message ‘out there’ at rapid speed, and if done correctly, the results can be staggering.
Commercial video producer Elke Theissl said: “When Mediacove Productions started out five years ago it was all about DVDs with fancy cases, now we’re finding that businesses want their video online. It makes good sense.”
This isn’t just down to the rise of YouTube, developments in streaming technology have allowed businesses to host video content on their own websites. Conference footage, major announcements and information clips are displayed on many a homepage.
With a shift towards multi-platform news media, potential clients are becoming increasingly aware and discerning of the online face and content of companies and organisations. They want websites to be updated regularly and expect a rich mixture of text, pictures, videos and interactivity.
Good video marketing is creative and hooks in the viewer. Video is not the place for the blatant hard sell – it is a genre that relies on the ‘water cooler’ factor; though it could be argued that the tired old water cooler has now been replaced by Twitter, Facebook et al. In short, your video needs to get people talking; otherwise it will become white noise, a lost and unloved file floating in cyberspace.
Once your video is uploaded you need to let people know that it is there – this is when you can really benefit from a good social media network. You can post links to the video on Twitter or allow blogs to link to your content. If you have eye catching and interesting content, word will spread quickly.
Take care not to overuse video; what you produce needs to have meaning and significance. Viewers are smart – give them information that they can benefit from and mean it. Bombarding them with hastily prepared video clips is a guaranteed turn off.
If internet legend is to be believed, the first ever video posted to YouTube was of a guy talking about elephants. There is no doubt that your business has something far more interesting to say. So, go on, grab a camera and try it out.
Try to think back to those dark days before video became part of our online furniture; when video was the preserve of broadcasters and businesses had to shell out a small fortune for advertising airtime. Tricky isn’t it?
Video is now as much a part of our visual culture as print media. We can watch it on our phones; we can share it with our friends and even easily produce and upload our own content.
The arrival of YouTube and similar video sharing websites (like Vimeo) has had a huge impact on business marketing, as has the associated shift towards accessible video technology (such as pocket HD video cameras and simplified editing software).
Businesses can now get their message ‘out there’ at rapid speed, and if done correctly, the results can be staggering.
Commercial video producer Elke Theissl said: “When Mediacove Productions started out five years ago it was all about DVDs with fancy cases, now we’re finding that businesses want their video online. It makes good sense.”
This isn’t just down to the rise of YouTube, developments in streaming technology have allowed businesses to host video content on their own websites. Conference footage, major announcements and information clips are displayed on many a homepage.
With a shift towards multi-platform news media, potential clients are becoming increasingly aware and discerning of the online face and content of companies and organisations. They want websites to be updated regularly and expect a rich mixture of text, pictures, videos and interactivity.
Good video marketing is creative and hooks in the viewer. Video is not the place for the blatant hard sell – it is a genre that relies on the ‘water cooler’ factor; though it could be argued that the tired old water cooler has now been replaced by Twitter, Facebook et al. In short, your video needs to get people talking; otherwise it will become white noise, a lost and unloved file floating in cyberspace.
Once your video is uploaded you need to let people know that it is there – this is when you can really benefit from a good social media network. You can post links to the video on Twitter or allow blogs to link to your content. If you have eye catching and interesting content, word will spread quickly.
Take care not to overuse video; what you produce needs to have meaning and significance. Viewers are smart – give them information that they can benefit from and mean it. Bombarding them with hastily prepared video clips is a guaranteed turn off.
If internet legend is to be believed, the first ever video posted to YouTube was of a guy talking about elephants. There is no doubt that your business has something far more interesting to say. So, go on, grab a camera and try it out.
Ways to avoid holiday video hell!
With summer holidays inching ever closer, now is a good time to start thinking about the best ways to capture your sunkissed memories.
Good quality digital video cameras have become cheaper and more accessible over the years. This has lead to what can be a baffling array of options for those new to digital video.
Before you purchase your camera, do lots of research online and check out what people are saying about various camera makes and models in forums. Consider what your needs are – is shelling out a little bit more cash for HD going to be worth the investment? Do you want something you can fit in your pocket? Or are you prepared to carry something bulkier around so that you can enjoy more features?
Once you’ve navigated your way through the minefield of picking the right camera, there is the problem of what to do with it.
We’ve all sat through people’s boring holiday videos, with shaky camera work and the predictable accidental shots of people’s feet.
With a bit of knowledge and thought, you can make dull holiday videos a thing of the past.
Here are some top tips from the video production experts at Wolverhampton’s Mediacove Productions:
1. Don’t shoot too much!: This is the downfall of many a holiday videographer. Overshooting means that you will spend a long time transferring your video to your computer and even longer sifting through the footage and deciding what to keep and what to trash.
2. Use a tripod: You can now get hold of cheap, convenient and compact tripods. Using a tripod will make a big difference to the quality of your footage and help you make those shaky shots a thing of the past! You can also use them to experiment with different shot types, like pans and tilts.
3. Be aware of light: Sunny days are glorious, but they can be a nightmare for video cameras. Always shoot away from the sun – otherwise your subject will be in silhouette. Over-exposure is another menace, causing your shots to look washed out. Fix this by using the ‘white balance’ settings on your camera.
4. Review your footage: There is nothing worse than arriving home to find that the glorious sunset you filmed is but a blurry mess. Try to do a quick test shot of your important memories and watch it back. That way, you can be assured that you’ve got memories to last a lifetime.
5. Be creative in the edit process: Even the simplest of editing packages will offer some basic graphic options. You can add some simple captions to remind you of the names of places you visited or maybe create some fun basic opening and closing credits.
Good quality digital video cameras have become cheaper and more accessible over the years. This has lead to what can be a baffling array of options for those new to digital video.
Before you purchase your camera, do lots of research online and check out what people are saying about various camera makes and models in forums. Consider what your needs are – is shelling out a little bit more cash for HD going to be worth the investment? Do you want something you can fit in your pocket? Or are you prepared to carry something bulkier around so that you can enjoy more features?
Once you’ve navigated your way through the minefield of picking the right camera, there is the problem of what to do with it.
We’ve all sat through people’s boring holiday videos, with shaky camera work and the predictable accidental shots of people’s feet.
With a bit of knowledge and thought, you can make dull holiday videos a thing of the past.
Here are some top tips from the video production experts at Wolverhampton’s Mediacove Productions:
1. Don’t shoot too much!: This is the downfall of many a holiday videographer. Overshooting means that you will spend a long time transferring your video to your computer and even longer sifting through the footage and deciding what to keep and what to trash.
2. Use a tripod: You can now get hold of cheap, convenient and compact tripods. Using a tripod will make a big difference to the quality of your footage and help you make those shaky shots a thing of the past! You can also use them to experiment with different shot types, like pans and tilts.
3. Be aware of light: Sunny days are glorious, but they can be a nightmare for video cameras. Always shoot away from the sun – otherwise your subject will be in silhouette. Over-exposure is another menace, causing your shots to look washed out. Fix this by using the ‘white balance’ settings on your camera.
4. Review your footage: There is nothing worse than arriving home to find that the glorious sunset you filmed is but a blurry mess. Try to do a quick test shot of your important memories and watch it back. That way, you can be assured that you’ve got memories to last a lifetime.
5. Be creative in the edit process: Even the simplest of editing packages will offer some basic graphic options. You can add some simple captions to remind you of the names of places you visited or maybe create some fun basic opening and closing credits.
Thursday, 22 April 2010
Interns Press Release
Three graduates are gaining a competitive edge in their media careers thanks to internships with a Wolverhampton media production company.
Lauron Farr, Rupinder Kaur and Jas Sogi have joined Mediacove at City of Wolverhampton College for six months, during which they will be able to develop their video, design and marketing skills.
Lauron said: “The internship is a brilliant chance for me to put the things I learnt at university into action. It is really inspiring to work alongside professional editors and producers.”
The internships have been offered by Mediacove as part of the West Midlands Graduate Internships (WMGI) scheme.
Managing Producer Elke Theissl said: “It is harder than ever to get that first break into the media industry. By providing the internships we are helping the graduates boost their CVs and opportunities, whilst benefiting from their creativity, knowledge and fresh ideas.”
Since joining the company, the interns have been involved in all aspects of office life and taking on their own projects. They have also been tasked with writing weekly blogposts and twitter updates charting their experiences as interns.
Jas said: “I am doing a Post-graduate Degree in Marketing but this experience has opened my eyes to video production. I have learnt so much in such a short period of time.”
Photography graduate, Rupinder Kaur added: “My confidence is constantly growing – I hope that this internship will give me an advantage in today’s competitive job market.”
After the six month placement, all of the interns hope to go on to employment in the media and marketing industries.
The first MCP online tutorial
We have just launched our first ever online tutorial! We'll be adding new clips once every two weeks - so watch this space.
You can view the tutorials and loads more of our fantastic videos by visiting our YouTube page: http://youtube.com/mediacove
To find out more about professional training with Mediacove visit:
http://tinyurl.com/mcptrain
You can view the tutorials and loads more of our fantastic videos by visiting our YouTube page: http://youtube.com/mediacove
To find out more about professional training with Mediacove visit:
http://tinyurl.com/mcptrain
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